Of course, we all have customers and we know we need to maintain a good relationship with them. But how do we do that? Yes, software systems are useful tools, which help us track the details. Our strategy for staying connected with customers is much more important.
Each customer is unique. How do they want to be contacted? What are their needs? What affects their business today? Have their needs changed since we worked with them initially? What results did they get from working with us? Do they need additional products or services? The questions mount up, and that's the key to managing these vital relationships. Learn to think more strategically about sustaining long-term healthy relationships and grow your business with every interaction.
WHY SHOULD YOU ATTEND?
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
AREA COVERED
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
WHO WILL BENEFIT?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
Speaker Profile

Rebecca Staton-Reinstein, Ph.D., and President of Advantage Leadership, Inc. works with leaders and their organizations to Increase your bottom-line results through strategic leadership, engaged employees, and delighted customers in all economic sectors. Draw on her proven ability to mentor you through major change, customizing successful solutions to your complex issues. For over 25 years, Rebecca has contributed value as an executive, manager, educator, and consultant, honored on four continents. She is a Ph.D. in organizational development, a National Speakers Association Legacy Professional Member, and St. Petersburg Engineering Academy Foreign Member and author of books on strategic leadership and planning.
Upcoming Webinars

The Importance of the first 5 seconds when presenting

Pivot tables beginner to advanced + 20 advanced Pivot table…

GAAP—Update on new Accounting Principles and How They Impac…

Proactive Retention: Harnessing the Benefits of Stay Interv…

ChatGPT and Project Management: Leveraging AI for Project M…

The 6 Most Common Problems in FDA Software Validation and V…

Creating Employee Handbooks that Protect You and Support th…



Maximizing Productivity with ChatGPT: AI Solutions for HR, …

Female to Female Hostility @Workplace: All you Need to Know

2-Hour Virtual Seminar on Empowering Presentations with Pow…

HIPAA is Unsettled – Safe Compliance Strategies

Project Management for Non-Project Managers - Scheduling yo…

Navigating Talent Management and Retention Strategies.

Understanding and Communication New Immigration Policies (2…

Creating Loyal Customers Through Excellent Customer Service

Understanding Artificial Intelligence (AI) & using Chat GPT

Onboarding Best Practices for 2025: Proven Strategies to Po…

Empowering Conflict Resolution: Letting Go to Gain Control

Navigating 2025 Employment Laws: What Every Employer Needs …

How to Prepare For and Host a FDA Inspection and Respond to…


How to Manage the Legal Landmine of the FMLA, ADA and Worke…

How to Conduct Exit Interviews - Implementing and Enhancing…

Adapting to Change: Strategies for Personal & Team Resilien…

Introduction to Excels Built-In Solver – Advanced Decision-…

Managing Toxic Employees: Strategies For Leaders To Effecti…

FDA Technology Modernization Action Plan (TMAP) and Impact …

Design Control for Medical Devices Including Verification/V…

Stress, Change And Team Resilience Through Humor: An Intera…


Developing and Implementing Quality Culture in the Organiza…


Negotiating Skills For Professional Results - Winning Strat…

Use the power of AI to turbocharge your MS Excel


Excel - Pivot Tables - The Key To Modern Data Analysis and …

Excel Power Skills: Master Functions, Formulas, and Macros …

Emotional Intelligence: Mastering the Emotions of Great Lea…


Managing Toxic & Other Employees Who Have Attitude Issues

6-Hour Virtual Seminar on Learning the Highlights of Excel …